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The new era of Renault Brilliance Jinbei Devote to lead the development of business cars in the world
source: Shenyang Daily   2018-04-20 17:03

It's a new normal to have thousands of new companies established in a day in this new era in which China's economy is heading toward high quality development. Anyway, the establishment of Renault Brilliance Jinbei on December 15, 2017, brought profound meaning to the development of the automobile industry of China. It's not simply a combination of China's market and the advanced technology of the developed countries, it also borrowed the phenomenon of "clear distinction" from the nature. It aims at the mutual development of self-owned brand and foreign brand and created a new development pattern for the Sino-foreign joint venture of automobile.

Jinbei, as the powerful brand of business car of Brilliance Auto, has always been acting the leading role in Chinese market. Since its establishment in 1989, Jinbei has created lots of No.1 in its 30 years of development in Chinese light bus market: It's the first one in China who created the self-owned brand which assisted the rapid development of the enterprise; It's the first self-owned light car brand of China with one million market maintenance. Number of Jinbei users has exceeded 1.5 million; At present, the sales volume of more than 100 types of vehicles pushed out by Jinbei have ranked No.1 in light cars in 19 successive years. It's considered to be the "first brand" of China light business vehicle;

Renault, which was born in 19th century, is one of the automobile companies with the longest history in Europe. It produced the first MPV in world's automobile history. It's the ancestor of MPV; As the first European factory which researches electromobile, Renault is also the creator of the first light business car of Europe. In the 120 years of development, Renault accumulated powerful technology advantage, great reputation, enjoyed the advantage of Renault-Nissen-Mitshubishi consortia purchasing, created the advanced management pattern, rich experience in the operation of cross-border enterprises and owned the leading place in global business car market.

Renault Brilliance is not only strong in its gene, it also strives to make innovation to the cooperation pattern of Sino-foreign joint venture enterprises, which achieves the operation management pattern of one standard, one team and one goal.

The unique feature of Renault Brilliance is that there is only one CEO in the company, and only one personnel in charge of each department. This management pattern breaks the crux of the traditional management pattern of joint venture enterprises which divide the management group into Chinese group and foreign group from CEO to specific executors. The perfect integration of the two sides under this management pattern makes it possible to make full use of the advantage of the market and channel of Jinbei and play the advantage of the technology and management of Renault to the full, gathered all good resources into one team and finally achieve the unified management and balanced development in one organization chart, with one standard and one development target. Renault Brilliance Jinbei is the only joint venture automobile enterprise which doesn't have the check and balance between domestic group and foreign group in the management. This management system is quite unique in China. Under the brand new management pattern and with the high-quality resources, Renault Brilliance Jinbei will start a brand new era of automobile. It will devote all to the innovation of the products and the plan of the future products, and become the main force of Chinese auto market.

At present, the models of Jinbei vehicle will be extended from business cars to MPV and SUV. It will push out electromobile. Master、Kangoo、Trafic of Renault will also be introduced into China vehicle market. As the first LCV product, Master from Renault will be pushed out into the market in 2020.A development layout which aims at leading the development of the global business cars has been carried out already.

Reporter Liu Guodong

Editor: zfw05