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The "Innovation Experience" behind the Success of the Huang Temple Festival Temple Fair
source: Shenyang Daily   2019-02-19 15:28

According to Qu Chengbin, Chairman of Shenyang Heping District Culture Tourism Industry Development Co., Ltd., When he first took over the temple fair in 2014, his team and he went to Beijing, Shanghai, Nanjing and other places to learn their skills in holding a temple fair. They took small videos and photos and had meetings to share the experience, and then they listened to the old stall owner's advice. For example, people can see the Xibo People Ancestral Hall is decorated with lights. The colorful lights on the trees and the design style of art exhibitions are inspired by the designers in Beijing, Shanghai and Guangzhou. In addition to learning in form, they also made renovation in content. Last year, they made a ‘scene representation’ in the temple fair. This year, they opened up a ‘North Market Old Street’. On the ‘Old Street’, tourists line up to take pictures every day. ”Some old objects such as the dustpan and the spinning wheels were also exhibit on the temple fair. Many tourists wore the cotton-padded jacket in 1950s and 1960s just to bump the dustpan and to take photos. They also shared their photos on the Internet. Some people even thought that the jacket was the costume from the temple fair. There was also tea infusion in the temple fair. A lot of people lined up to taste it and said "this is the taste that the tea infusion should be". "We just want visitors to enjoy a different temple fair." Qu Chengbin said. He also said that the only way to continue the development and prosperity of the Huang Temple Festival Temple Fair is to innovate.

Reporter Du Yiming

Editor: 王婷